Do you know that Hispanics are currently the nation’s largest ethnic minority, with over 60 million people living in the United States? This is a growing market that can’t be ignored!
However, if you are an English-speaking company, it can be difficult to know how to reach Spanish speaking Hispanics. Literal translations of English ads can be ineffective and one cultural misunderstanding could severely damage your brand. UNO Translations and Communications can help you reach this rapidly growing market by developing a comprehensive Hispanic marketing campaign!
Strategic Planning
Together, we will refine your objectives and goals for the campaign and work with you to develop an effective strategy to reach your target audience through recommended marketing channels. This will take into consideration your products, services, budget, and timeframe.
Concept Development
UNO will oversee the development of your marketing concepts to ensure they are culturally appropriate — and meaningful — to the Hispanic market.
Campaign Execution
The UNO team will supervise the design, writing, and final production of advertising, direct mail, public relations, websites, and other related marketing materials to ensure that your marketing campaign will reach the Hispanic audience you are targeting.